Brady Media Group

DALLAS, TX — 03/29/10 — Brady Media Group, a Dallas-based media agency, now offers commercial clients the ability to create “Organic Media,” or proprietary, news-style media content developed on-site by a unique multi-media team.

“If you have a great story to tell, why aren’t you telling it yourself, instead of leaving it up to traditional media?” asks Dallas media strategist Jeff Brady. “In this digital era, each company has to amplify its brand message with relevant media, or be left behind,” he says.

His organic media service helps clients create news-style video stories, still photography, podcast production and e-marketing campaigns. Brady coined the ‘organic media’ term to describe his brand of content marketing for a sophisticated media audience.
CIO, CTO & Developer Resources

“We can move into a client’s space and develop narrative mobile media in a matter of days or even hours,” he says. “It’s a news-style product that is suitable for a website, social media platforms, a trade-show or an HD screen in the front lobby. Some of our clients like to call it ‘immediate media,’” he says.

Brady Media Group also offers publicity services to solicit news media coverage, but here too he offers a distinction. “As newsrooms change, so must public relations,” says Brady. “Journalists are still on the hunt for a unique story, but clients must find an innovative and immediate angle or pitch in order to get coverage, more so now than ever,” he says. “We approach each client from a journalist’s perspective, so our team can help develop an effective strategy. We know what works in a newsroom.”

The agency’s clients include Alerian Capital Management, K Post Company, Bloom Strategic Consulting and Innovations Medical.

About Brady Media Group
Jeff Brady leveraged his lengthy career as a Dallas TV news anchor and reporter to launch Brady Media Group last year with a strategic team of seasoned journalists, digital artists and social media specialists. His podcast, Media Mix with Jeff Brady, is available on iTunes and his blog is available at www.bradymediagroup.com

Contacts:

Lisa Mikals
Brady Media Group
817-313-1461
Email Contact

Michael Taylor
Brady Media Group
214-236-1270

Mobile Video Feature Editorial

April 15, 2010
Judge Debra Lehrmann First to Use New Smart Phone App
By Deepika Mala, TMCnet Contributor

Judge Debra Lehrmann, Texas Supreme Court Candidate, has become the first political candidate to use a new smart phone application made for the GOP by distributing a video message.

BlackBerry and iPhone (News – Alert) users can avail her campaign video at no cost on BigRight TV, an interactive mobile app for conservative content. Timely video content is distributed by BigRight TV. Also it offers the viewers the ability to respond to calls to action.

“YouTube (News – Alert) has helped us reach a new audience of interested voters,” said Judge Lehrmann, a candidate for Place 3 on the Texas Supreme Court, “given the rapid growth of mobile devices, we think this new forum will allow us to explain the importance of judicial experience to Texans from Lubbock to Laredo.”
The strong judicial record and experience of Judge Lehrmann, has earned her the endorsements of conservative organizations and media outlets alike, faces former Dripping Springs lawmaker Rick Green in the only statewide Republican runoff race on Tuesday, April 13.

Lehrmann’s high-definition video clips were produced by Brady Media Group, a Dallas-based publicity agency. In addition, BMG also launched her YouTube channel, doubled the campaign’s Facebook (News – Alert) fan base, and developed a new email marketing campaign.

“Regardless of your political affiliation, Obama changed the face of political campaigns,” BMG CEO Jeff Brady, says. “No politician can afford to ignore social media anymore.”
In related news, Toktumi (News – Alert) has announced that its popular Line 2 iPhone app is available on Apple’s (News – Alert) iPad.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard

Business
Dallas Agency Offers “Immediate Media” for New Mutual Fund Group

DALLAS, TX — 06/03/10 — When Steelpath Fund Advisors CEO Gabriel Hammond needed a media partner to deliver network-quality video content for his website, and to do it quickly, he turned to Dallas-based Brady Media Group.

“We needed a nimble, creative agency to capture the personality and expertise of our managers on a short deadline,” says Hammond, “and we found it at Brady Media.”

Hammond was finalizing plans for a new family of mutual funds called Steelpath, and building a new website to promote the brand. He wanted web media to help convey the experience and unique insights offered by his team of investment managers, and he needed the work completed without delay; he couldn’t afford to wait weeks.

Former WFAA-TV anchor and reporter Jeff Brady launched Brady Media Group in 2009 to capitalize on the growing need for proprietary, high-definition digital media in the commercial business environment. His staff captured a series of high-definition photographs and video shorts for the Steelpath website in a single day.

“We aren’t a typical production house or an old-school PR agency,” says Brady. “We take the client’s message or brand and convert it into digital content, quickly and economically. We call it ‘Immediate Media.’”

Steelpath Fund Advisors LLC recently launched the first family of open-ended mutual funds focused on Master Limited Partnerships, or MLPs. The new, publicly-traded partnerships are generally made up of assets or activities related to minerals and other natural resources.

Brady Media Group leverages the skills and technologies of traditional and non-traditional newsrooms to produce unique narrative digital content for its clients. The video clips can be shot, edited and uploaded within 24 hours. This style of digital media is unique within the financial industry, but more financial firms are recognizing the value of developing a topical, media-based brand message that rises above the norm.

“We think this media will help us reach a diverse, educated audience,” says Hammond.
“It’s critical to communicate a brand message using the sort of current, relevant content that people expect.”

Contacts:
Lisa Mikals
Brady Media Group
817-313-1461
Email Contact :

Michael Taylor
Brady Media Group
214-236-1270
Email Contact :