It is an ancient principle of many martial arts. Use the weight and momentum of the opponent as a tool. Masters of Aikido, Judo and TaiJiQuan all leverage the inertia, strength and mass of their opponent to win the match – and small business can do it, too. How? By
Read More →Bon Appetit to Kraft Foods, which will be reaping tremendous Free PR benefits tonight, during the “Fight Hunger Bowl” on ESPN. Why? The powerful pipes of Ted Williams, homeless radio announcer who’s become the year’s first YouTube rockstar of 2011. In the unlikely event you haven’t heard, Mr. Williams was
Read More →Jeff Brady, Founder of Brady Media Group, describes the importance of brand storytelling.
Don Hewitt, founder of 60 Minutes, often told aspiring journalists the secret technique to reach the top tier of broadcast journalism: Tell Me a Story.
The same concept applies with popular childrens’ stories and even a little company in Austin, Texas called ‘Sweet Leaf Beverages’. They each have a strong storytelling culture.
Almost every effective brand message (those that cut through the clutter) involve some type of compelling story.
How about your company?
Do you have a story worth telling?
For modern marketers, Branded Content is here to stay. We call it “Organic Media” – that is, content that originates internally and not in a distant newsroom or an agency’s creative think-tank. It’s now time to be useful and pertinent and honest and smart and resourceful and solve some pressing problems or vanish in the cluttered jungle of by-gone media. Solve your customers’ problems, answer questions, provide service and solutions, or become irrelevant. Traditional advertisers, beware!
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