Brady Media Group

Mobile Video Feature Editorial

April 15, 2010
Judge Debra Lehrmann First to Use New Smart Phone App
By Deepika Mala, TMCnet Contributor

Judge Debra Lehrmann, Texas Supreme Court Candidate, has become the first political candidate to use a new smart phone application made for the GOP by distributing a video message.

BlackBerry and iPhone (News – Alert) users can avail her campaign video at no cost on BigRight TV, an interactive mobile app for conservative content. Timely video content is distributed by BigRight TV. Also it offers the viewers the ability to respond to calls to action.

“YouTube (News – Alert) has helped us reach a new audience of interested voters,” said Judge Lehrmann, a candidate for Place 3 on the Texas Supreme Court, “given the rapid growth of mobile devices, we think this new forum will allow us to explain the importance of judicial experience to Texans from Lubbock to Laredo.”
The strong judicial record and experience of Judge Lehrmann, has earned her the endorsements of conservative organizations and media outlets alike, faces former Dripping Springs lawmaker Rick Green in the only statewide Republican runoff race on Tuesday, April 13.

Lehrmann’s high-definition video clips were produced by Brady Media Group, a Dallas-based publicity agency. In addition, BMG also launched her YouTube channel, doubled the campaign’s Facebook (News – Alert) fan base, and developed a new email marketing campaign.

“Regardless of your political affiliation, Obama changed the face of political campaigns,” BMG CEO Jeff Brady, says. “No politician can afford to ignore social media anymore.”
In related news, Toktumi (News – Alert) has announced that its popular Line 2 iPhone app is available on Apple’s (News – Alert) iPad.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard

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