April 15, 2010
Judge Debra Lehrmann First to Use New Smart Phone App
By Deepika Mala, TMCnet Contributor

Judge Debra Lehrmann, Texas Supreme Court Candidate, has become the first political candidate to use a new smart phone application made for the GOP by distributing a video message.

BlackBerry and iPhone (News – Alert) users can avail her campaign video at no cost on BigRight TV, an interactive mobile app for conservative content. Timely video content is distributed by BigRight TV. Also it offers the viewers the ability to respond to calls to action.

“YouTube (News – Alert) has helped us reach a new audience of interested voters,” said Judge Lehrmann, a candidate for Place 3 on the Texas Supreme Court, “given the rapid growth of mobile devices, we think this new forum will allow us to explain the importance of judicial experience to Texans from Lubbock to Laredo.”
The strong judicial record and experience of Judge Lehrmann, has earned her the endorsements of conservative organizations and media outlets alike, faces former Dripping Springs lawmaker Rick Green in the only statewide Republican runoff race on Tuesday, April 13.

Lehrmann’s high-definition video clips were produced by Brady Media Group, a Dallas-based publicity agency. In addition, BMG also launched her YouTube channel, doubled the campaign’s Facebook (News – Alert) fan base, and developed a new email marketing campaign.

“Regardless of your political affiliation, Obama changed the face of political campaigns,” BMG CEO Jeff Brady, says. “No politician can afford to ignore social media anymore.”
In related news, Toktumi (News – Alert) has announced that its popular Line 2 iPhone app is available on Apple

Fresh Strawberries. The secret ingredient to Emeril Lagasse’s favorite gazpacho soup!

Make it Automatic! It’s the simple, secret technique to grow wealth developed by best-selling author David Bach.

Why are these celebrities GIVING AWAY their secrets? Won’t it dilute their brands? Won’t everybody else be able to duplicate what they do best? Won’t it break the magic spell? No, no and no.

These experts are sharing their secrets for one reason only – to build their brands. And it works. They are generally regarded as thought leaders, visionary experts and sources of knowledge by their fans and followers. Each of them has built an empire around a name brand (their name, specifically) associated with their personal expertise, passion and teaching style.

You should do the same.

What special knowledge do you have that could help your customers / clients / partners / members / buyers / donors or contributors?
What problems are they trying to solve? What questions are they asking? What is it you know – and know very well – that you could share with the world?

If you have a secret – one that works for you and that will work for everyone else – and you’re willing to share it, you will attract an audience. They will want to learn from you. And once you’ve convinced them that the information you provide is valuable, they will come back for more. And suddenly you have a following. And voila! you have begun the sales cycle. Why? Because everyone wants to do business with an expert. We all want to learn from the people who have established themselves as visionary thought leaders in the industry, right?

So what’s your secret sauce?