If you’re lucky enough to get a journalist to pay attention to give you good PR, are people staying on your website once they go there after they see you on the news? The point of PR is to get noticed, but if there’s no conversion, of any kind, what’s the point? You can also use your website to show journalists you know what your talking about. Guess what? They look to see who the experts are too!
Your 3 takeaways:
- Put content on your site that your potential clients and current clients want to see or read (the journalist don’t care, they just want a good story)
- Once you find a journalist or reporter that reports on your industry, send him a few videos about you solving a problem or having an answer (the video should not only be about YOU or your company…again, they don’t care! They want a good story!)
- Keep people coming back to your website for more updated information and news releases
- Oh yeah…PR can have a short shelf life…but your website? Well, whatever you put there stays, for as long as you want!
Ok, 4 takeaways…but who’s counting?!
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