To be the compass or the camouflage? To be authentic or duplicitous? To support, or misdirect? What is the true – and most effective – strategy of the publicist? Do we point journalists toward honest, legitimate, newsworthy content or do we con, coax and cajole journalists toward a topic or
Read More →Jeff Crilley, CEO of Dallas-based Real News PR, explains why business owners seeking publicity should take the initiative to call newsrooms with unique story ideas, instead of waiting for the journalist to make the first move. He will be delivering a lot more tips and ideas at the Media Mastermind Seminar on December 12th.
Read More →Jeff Brady, CEO of Brady Media Group, explains how to create free publicity and media coverage by letting your frustration or criticism of a traditional media story generate a follow-up story – using your industry expertise.
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