Archive for the ‘Online Video’ tag
Crisis Communication – What you should do when things go wrong…
Going Organic On Location with Brady Media Group
Brady to THR: Brand Extension Using Online Video
Serving Up the Secret Sauce
Teach the dog that you are the leader of the pack. It’s the Number One Secret of Cesar Milan, the Dog Whisperer.
Fresh Strawberries. The secret ingredient to Emeril Lagasse’s favorite gazpacho soup!
Make it Automatic! It’s the simple, secret technique to grow wealth developed by best-selling author David Bach.
Why are these celebrities GIVING AWAY their secrets? Won’t it dilute their brands? Won’t everybody else be able to duplicate what they do best? Won’t it break the magic spell? No, no and no.
These experts are sharing their secrets for one reason only – to build their brands. And it works. They are generally regarded as thought leaders, visionary experts and sources of knowledge by their fans and followers. Each of them has built an empire around a name brand (their name, specifically) associated with their personal expertise, passion and teaching style.
You should do the same.
What special knowledge do you have that could help your customers / clients / partners / members / buyers / donors or contributors?
What problems are they trying to solve? What questions are they asking? What is it you know – and know very well – that you could share with the world?
If you have a secret – one that works for you and that will work for everyone else – and you’re willing to share it, you will attract an audience. They will want to learn from you. And once you’ve convinced them that the information you provide is valuable, they will come back for more. And suddenly you have a following. And voila! you have begun the sales cycle. Why? Because everyone wants to do business with an expert. We all want to learn from the people who have established themselves as visionary thought leaders in the industry, right?
So what’s your secret sauce?
